Social Media Marketing, Truth and Lies

Social Media Marketing seems to be the most recent buzz word for anybody seeking to increase their online presence and sales, however is Social Media Marketing (SMM) all it is cracked up to be?

S.M.M companies are now springing up all over the place these days and they are informing anybody that will listen about how extremely essential social media like Facebook twitter and YouTube are to your service however, for the typical small to medium sized business, does marketing to social networks really live up to all the buzz? Social media marketing business are all too happy to point out the positives of social media like how lots of people utilize Facebook or how numerous tweets were sent out last year and how many individuals view YouTube videos etc. but are you getting the complete photo? Being the research nut that I am, I chose to take a great appearance into SMM in regard to offering to see if it actually worked, who did it work for and if it did why did Social Media Marketing work for them?

As a web developer I was constantly (and now significantly) challenged with several social networking difficulties when potential customers would say that having a site sounds good but they had a Facebook service page and had been informed by various sources (the ever present yet confidential "they") that social networks were the thing to do, but after discussing their needs it ended up being quite clear that those possible clients didn't in fact know why they required social networks or SMM to generate online sales, They simply wanted it. Well it's easy actually because social media is Social Media, and social Networks are Social Networks they are not organisation media and business networks (that would be more like LinkedIn). In a current research study done by the IBM Institute for Company Worth around 55% of all social media users stated that they do not engage with brands over social media at all and just around 23% actually purposefully utilize social media to interact with brand names.

So how do you use social media marketing? And is it even worth doing?

Well first of all I would say that having actually a well enhanced website is still going to bring you far more service that social media in most cases specifically if you are a small to medium sized local organisation since far more people are going to type in "hair stylist Port Macquarie" into a search engine like Google, Yahoo and Bing than they ever will on any Social Media Site and if you don't have a website you're missing out on all of that possible organisation. Regardless of all the (not so great) data I still believe it is still a great idea for service to use social media simply not in the exact same method that a lot of SMM experts are today, Why? Is it in a Social Media Marketing business's best interest to talk social networks up?

One of the biggest issues service face with social networks and SMM is perception. The main factor a lot of individuals provide for engaging with brands or service on social media is to get discounts, yet the brands and service themselves believe the main factor individuals interact with them on social media is to learn about new products. Most organisations think social media will increase advocacy, however only 38 % of customers concur.

Companies need to discover more innovative ways to connect with social media if they wish to see some sort of arise from it. There were some great initiatives displayed in the IBM study of companies that had actually gotten some sort of a deal with on how to use social media to their advantage, keeping in mind that when asked exactly what they do when they engage with services or brands through social media, consumers list "getting discount rates or vouchers" and "buying services and products" as the top 2 activities, respectively an USA ice cream business called Cold Stone Creamery offered discounts on their items on their Facebook page. Additionally there is a terrific program launched by Finest Purchases in the UNITED STATE called Twelpforce where employees can react to client's questions via Twitter. With both Cold Stone Creamery and Twelpforce the benefit is plainly in the favour of the prospective consumer & the great technique to social media marketing is to sell without attempting Elite Digital Marketing agency to offer (or looking like your selling) sadly most social media marketing is focused the wrong way.

Building a concrete buyer to customer relationship through social media is hard and most likely the most benefit to business' utilizing social media to improve their websites Google rankings. However company' need to comprehend that you can't simply setup a Facebook service page and hope for the very best. SMM needs effort and potential consumers have to see value in exactly what you have to use through your social media efforts provide something worth their social interaction and time and after that you may improve results.

Now just as a footnote Facebook shares have actually dropped to under $20 per share, that's half their original rate ... and the suits are flying


As a web designer I was constantly (and now significantly) faced with numerous social networking difficulties when potential customers would state that having a site sounds good but they had a Facebook organisation page and had been informed by different sources (the ever present yet confidential "they") that social networks were the thing to do, but after discussing their requirements it became rather clear that those potential customers didn't in fact know why they required social networks or SMM to produce online sales, They simply wanted it. Well it's easy actually since social media is Social Media, and social Networks are Social Networks they are not business media and company networks (that would be more like LinkedIn). In a current study done by the IBM Institute for Service Worth around 55% of all social media users specified that they do not engage with brand names over social media at all and only around 23% actually actively utilize social media to interact with brand names. Well initially of all I would state that having actually a well enhanced website is still going to bring you far more service that social media in most cases especially if you are a small to medium sized local service due to the fact that far more people are going to type in "hairdresser Port Macquarie" into a search engine like Google, Yahoo and Bing than they ever will on any Social Media Website and if you do not have a website you're missing out on all of that prospective service. The main reason a lot of individuals give for engaging with brand names or organisation on social media is to receive discounts, yet the brands and company themselves believe the primary factor people engage with them on social media is to find out about new products.

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15

Comments on “Social Media Marketing, Truth and Lies”

Leave a Reply

Gravatar